One of recurring questions in MVC is how to share data between views and master. The question must be reformulated : how to share data between ACTION and master.

The short answer is : Model of the View returned from Action have to put some data to the Model of the Master

The long answer here in 4 steps

Step 1: ensuring error.aspx page works fine

a)copy \Views\Shared\Site.Master into siteerror.master( the error.aspx inherits from a specialized model)

b) change in \Views\Shared\Error.aspx

<%@ Page Language="C#" MasterPageFile="~/Views/Shared/Site.Master" Inherits="System.Web.Mvc.ViewPage<System.Web.Mvc.HandleErrorInfo>" %>

to

<%@ Page Language="C#" MasterPageFile="~/Views/Shared/SiteError.Master" Inherits="System.Web.Mvc.ViewPage<System.Web.Mvc.HandleErrorInfo>" %>

Step 2 : make the master strongly typed :

add a ModelMaster class

public class ModelMaster
{
public ModelMaster()
{
DataFromAction = "default data";
}
public string DataFromAction { get; set; }
}

and display this data to the html of \Views\Shared\Site.Master

<%@ Master Language="C#" Inherits="System.Web.Mvc.ViewMasterPage<MasterDataFromAction.Models.ModelMaster>" %>

//code

<h1>This is data shared from View : <%= Model.DataFromAction%></h1>

Step 3. Make the action return a strongly typed view. We will make , for example, the Index action from Home controller.

Add the ViewModelIndex class

public class ViewModelIndex :ModelMaster
{
public ViewModelIndex()
: base()
{
base.DataFromAction = "data from index";
}
}

and modify controller action and view

First Index action in \Controllers\HomeController.cs

public ActionResult Index()
{
ViewData["Message"] = "Welcome to ASP.NET MVC!";
ViewModelIndex vmi = new ViewModelIndex();
vmi.DataFromAction = "here comes data from index action";
return View(vmi);
}

Then the view :

<%@ Page Language="C#" MasterPageFile="~/Views/Shared/Site.Master" Inherits="System.Web.Mvc.ViewPage<MasterDataFromAction.Models.ViewModelIndex>" %>

The result is here :

When do you do this things? The sooner, the better ;-)

Please find attached the project