In this agreement, Norgine is the in-Licenser, which means that it is a licensed product of AMAG; AMAG, which conceded its product to Norgine, is the Out-Licenser. These agreements are popular because they allow one company (in this case Norgine) to take on some of the financial, regulatory or technological burdens related to the development of another company`s product (in this case AMAG). Both enjoy it in the end. Start and end of the agreement. Describe when the agreement will be effective and when it will end. Describe the possibility of renegotiating and continuing the agreement at the end of the period. Indicate the circumstances in which the agreement could end before the expiry of the term. What will happen to the ownership of the product in the end (normally it is transferred back to the owner)? Sample licenses are available in many different industries. The licensor (the seller of the license) owns the asset to be granted and the licensee (the buyer) pays the right to use the license. The licensee pays royalties to the owner in exchange for the right to sell the product or use the technology. The licensing agreement allowed Starbucks to increase brand awareness outside of its North American operations through Nestlé`s distribution channels. For Nestlé, the company had access to Starbucks products and a strong brand imageBrand EquityIn marketing, brand value refers to the value of a brand and is determined by the consumer`s perception of the brand. Brand value can be positive or positive.
A license agreement allows a licensee to use a licensor`s property. These written agreements set out a number of parameters for the use of the licensor`s property.